Insights on advocating to legislators
Published on January 29, 2025 at 10:48am EST | Author: frazeevergas
0To the Editor,
Effective advocacy requires understanding the legislative process and employing strategic communication. Constituents can impact legislation by providing their perspective on a bill and explaining the reasoning for their position.
As a former Iowa State Senator from Maquoketa, I served in the Iowa Senate from 2011 to 2019 and saw countless examples of advocacy in action.
Understanding a legislator’s background can lead to more effectively tailored communication, increasing the likelihood of successful messaging. For example, my constituents knew I was a wrestling coach and enjoyed other sports, and we built rapport over those.
Personal meetings are the best way to build relationships with legislators. However, make sure to schedule an appointment in advance rather than simply showing up at the Capitol—scheduling a meeting prior to a visit can ensure a legislator has time to meet and is prepared to discuss a specific legislative issue. If travelling to the Capitol is difficult, consider inviting a legislator to meet at a cafe or coffee shop in your district that is convenient to your legislator.
Communicating directly with a legislator through personalized, handwritten letters can be a highly effective approach to sharing your perspective. A particularly memorable communication I received during my time as a senator was a unique and creative expression of support: A singing card with a short note encouraging support for a bill. This unexpected and heartfelt gesture from a constituent underscored the power of personal advocacy. Remember to follow up to thank your legislator for their support or to encourage them to reconsider their position.
Surprisingly few constituents contact their legislators, but effective communication with policymakers is essential for a healthy democracy. Every voice matters—it shapes the policies affecting the community and ensures the people’s concerns are heard.
Established in 1973, the Center for Rural Affairs is a private, nonprofit organization working to strengthen small businesses, family farms and ranches, and rural communities through action oriented programs addressing social, economic, and environmental issues.
Tod Bowman,
former Iowa State Senator